Hospitality Strategy and Creative Direction for Hotels and Complex F&B Projects.

LEVELS is a hospitality creative agency specializing in food and beverage strategy, concept development, branding, and activation for hotels, resorts, and lifestyle destinations.

We work with owners, developers, and operators to shape dining and social experiences that are commercially sound, operationally clear, and built for long-term relevance.

We shape the moments guests remember.

  • Park Hyatt Kuala Lumpur

    Park Hyatt Kuala Lumpur

  • Kimpton Aqeos

    Kimpton Aqeos, Hainan China

  • Luxurious restaurant interior with round wooden tables, green chairs, ambient lighting, and a bar in the background. Hotel Indigo Bandung, Indonesia. F&B Concepts, Branding and Collateral Design, OS+E.

    Hotel Indigo, Bandung

  • Kimpton Naluria, Kuala Lumpur

    Kimpton Naluria, Kuala Lumpur

  • Westside Integrated Resort, Manila

  • Kimpton Naluria Kuala Lumpur

A Clear, Strategy-Driven Perspective on Hospitality

With more than two decades of industry experience, LEVELS supports hospitality projects from early strategy through concept creation, brand development, and pre-opening activation.

Our work is grounded in a clear understanding of how venues operate, how guests engage, and how brands perform in market. This allows us to translate ideas into experiences that function in the real world, not just on paper.

We approach every project through multiple layers of thinking across strategy, creativity, operations, and culture. This integrated perspective allows us to deliver hospitality experiences that are distinctive, grounded, and built to last.

End-to-End Food and Beverage Expertise

01

Food & Beverage Strategy

• Market Research

• Hospitality Trends Insight

• Competitive Analysis

• Feasibility Study

• Benchmarking

• Concept Direction Recommendations

02

Concept Development

• Brand & Concept Ideation

• Guest Experience Touchpoints

• Food & Drink Concept

• Design Directions

• Spatial Planning

• Food Service Design

• Operational Guidelines

03

Branding & Collateral Design

• Brand Story

• Visual Identity Guides

• Bespoke Collateral Design

• Employee Fashion

• OS+E Selection

04

Marketing & Activation

• Design Support Services

• Talent Recruitment

• Menu Development

• Concept Audit

• Training Documents

• Operational Guides

• Opening Collateral

• Marketing Support

FOLLOW US ON INSTAGRAM

At LEVELS, we’re still coming off the high of 2025, following a year of successful launches and strong feedback from clients, guests, and the partners who helped bring these projects to life. Looking ahead, 2026 is shaping up to be our biggest
We’re excited to announce the opening of KLAP in Accra, Ghana. @klapghana is a contemporary Japanese restaurant and rooftop bar bringing an Asian-forward dining experience to the city’s skyline. Confident, modern, and designed to move se
We’re thrilled to finally tease what we’ve been quietly working on in our own backyard. The Kimpton Naluria Kuala Lumpur is nearing launch, and we couldn’t be more excited to reveal it to the world in just a few weeks!
LEVELS Dispatch from Da Lat, Vietnam. Excited to begin work on the InterContinental Da Lat, the city’s first true five-star hotel set to debut in 2028. It was a fantastic visit exploring the city’s emerging hospitality scene and experienc

Let’s Talk About Your Project

hello@levels-experience.com
T +60 16 275 3945

ADDRESS
MALAYSIA

Centrio Pantai Hillpark
Jalan Pantai Murni
59200 Kuala Lumpur, Malaysia

DUBAI

Unit 1005 - Level 10, Ibn Batuta Gate Office
Jebel Ali First
334035 Dubai, United Arab Emirates